888 Rebranding

888 being one of the biggest casino and poker brands in the world has undergone a recent rebranding, closely followed by interpoker and casino. As poker has become more mainstream many of the tired looking sites and software platforms have had makeovers. Party poker has taken a classier sleaker look and it looks like 888 and intercasino are following in aiming at the higher end of the market. Its not suprising that 888 and others have chosen now to re-brand as fulltilt and poker stars only get bigger because of tv advertising and great software the fight is on to take market share.

Personally I love 888s new poker and overall brand change as pacific poker and seperate 888 casino lacked clarity and strength. With new players such as cool hand poker (poker for the people yeh right) and an influx in bingo sites taking the attention 888 has made a strategic change to get ahead in the poker and casino world.

Click to see 888 Poker Rebrand >>

As well as a recent update to the brand 888 has been pushing hard on TV showing it wants players and it wants them now. Although 888 poker is one of the easiest places to pick up chips and has an excellent bonus structure and set up the software really needs some love to see it push through as the new super power of poker.

Have a look at the 888 Poker site image or click here for a full preview of whats to come.

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